The shared definition of Digital Marketing is “a set of marketing activities that use web channels to develop their commercial network, analyze market trends, predict trends and create offers on the target customer profile”.
All the activities of SEO, SEM, E-mail Marketing, Social Media Marketing and Digital Advertising fall within the sphere of Digital Marketing.
RES works alongside the customer to design a strategy that leads them to make the most of the digital world to establish a profitable dialogue with his target and achieve business goals.
Proposing your own brand or product online, requires a company to have precise planning and specific communication strategies.
SOCIAL MEDIA MARKETING
Generating Social Media Marketing means first of all creating, planning and managing the communication strategy on the social channels of a brand.
Marketing Automation is an integrated approach based on process automation to generate, engage and convert leads into customers.
The goal of an SEO strategy is to make a website easily locatable by users looking for the brand and its products or services on search engines.
RES exploits the digital evolution of advertising to optimize the customer journey and consolidate brand and product awareness in order to provide the company with the correct answer to the requirements of its target.
The team of analysts at the RES Group is characterized by a wide range of skills ranging from statistical modeling to digital communication through CRM and Marketing Automation.